Digital Strategy

To get significant results, you need a clear vision of the context and logical planning.

Digital Strategy is no longer a nice-to-have for most businesses. A considered digital strategy is essential for any business serious about winning (or even those trying not to get left behind). For our clients and many others, digital strategy has become a mandatory consideration in formulating a business strategy.

We begin with a discovery phase, designed to give us a deep understanding of your business. This usually also includes deep audience, category and competitor research.

The result is clear set of actions designed to provide value to your customers and position your organisation to win.

Our preference is to work in partnership with our clients, using an agile and collaborative process. We’ve found this results in joint accountability for your business outcomes.

Our Strategy Services:

Platform Strategies – Channel Planning, CRM, eCommerce, Mobile and other digital business tools
Communications Strategies – Digital, Marketing and Integrated Campaign
Digital Brand Strategy – Brand Style Guide, Brand Development, Brand Identity
We can talk about strategy all day. Instead we’d rather our work did the talking.

If you’re interested in a digital strategy project, contact us below and we’ll be happy to present you with a some examples of successful digital strategy.


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Other Services

Web Design

Everything we do is designed to help you as a business owner, succeed online. We are passionate about sharing our experience, wisdom and love for the internet to help you have the best website possible.
We started our business to help people understand how they can easily have an excellent online presence and use it to take the pressure off growing their business through harnessing the power of the internet.
A good web design can increase your leads and we know that having a great design is an essential part to online success. More people will trust a website that looks great and flows organically more than an interface that hasn’t had thought put into it. That’s where we come in.

Website Optimisation

Website optimisation speeds up slow web sites, increases website traffic, and improves conversion rates. Our web optimisation services increases your website rankings and ultimately increases your ROI.

Web Hosting

100% Australian hosting and support for the life of your website.
We care about your website, even after it’s gone live. With secure web hosting and technical support included with every Widget website, you can be sure that your website is available to your visitors anywhere, anytime.

Mobile Marketing

Mobile devices have become an integral part of our lives. In fact, 44% of cellphone owners sleep with their phones next to their beds so they won’t miss a thing. As a marketing channel that commands plenty of dedicated attention, it’s vital that your company understands how to effectively market on mobile. Mobile is quite possibly the most personal channel that exists. At Widget we can help you navigate through this complex channel.

Video Marketing

This year has been called “The Year of Video Marketing,” at Widget we can help you find new, inventive ways to use the medium to reach customers. Videos stand out on social media, giving your customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, a customer can get the information he needs about a business through a short, visually-appealing video.
It is important to carefully craft a strategy for your video-marketing activities to maximize your reach.


Web analytics is not just a tool for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of your website. At Widget we will consult with you in the use of Web analytics applications. Web analytics provides critical information about not only number of visitors to a website but the consumer interactions and behaviors while navigating the content of your site.