Online sales surge while in-stores sales drop
The future may hold far fewer and radically redesigned stores, analysts say.
Online retailers’ holiday sales increased 15%-16% thanks to strong showings on Black Friday and Cyber Monday, but in-store sales for the Thanksgiving holiday weekend declined 4.7%-10%, according to analytics reports out Tuesday.
Cyber Monday—the Monday after Thanksgiving-set a record as the largest online sales day ever, with $3.07 billion spent by end of the day, or 16% more than the $2.64 billion spent in 2014, according to Adobe Inc.’s Adobe Digital Index. Thanksgiving Day through Cyber Monday drove $11 billion in online sales, a 15% increase year over year and 30% of all online sales in November ($39.5 billion), the Adobe data show.
Moving into December the month’s first 18 days in December each are expected to generate $1 billion in online sales, Adobe says. Adobe measures 80% of all online transactions from the top 100 U.S. retailers.