How Technology Can Help Retailers this Christmas

Australians are estimated to have spent $76 million during the Black Friday sales this year, an increase of 166 per cent on 2014.

Normally reserved for American shoppers, Black Friday sales begin the day after the Thanksgiving holiday and are traditionally one of the biggest shopping days of the year.

Australian online payments platform, eWAY, processes 1 in every 4 dollars spent online in Australia. The company reported it processed $19 million during the sales period, taking the total estimated spend to $76 million.

eWAY powers 22,600 online stores, and processes 1 in every 4 dollars spent online in Australia, so this data is indicative of the trends present across the country.

Australians spent $146.8 million in online transactions between 23 and 29 November, 2014. This year the figure more than doubled to $392 million.

In November this year, eWAY processed $450 million for local retailers, up 20 per cent on the same time period last year.

Despite the spike attributed to Black Friday sales in Australia, eWAY said the surge will push right through the shopping season, making 2015 the biggest year for online Christmas shopping ever.

eWAY founder and chief executive, Matt Bullock, expects online sales to exceed the $3 billion mark this season.