Search Engine Optimisation – SEO


Search Engine Optimisation – SEO  – What is it and why do I need it?

Simply put SEO (Search Engine Optimisation) is one of the methods used to market your company online. At Widget, we do our best to take your company further up Google’s rankings using SEO.  In essence, SEO allows your potential and current customers to find your company on Google faster.

Potential customers find businesses (like yours) through the search engines. A targeted and effective SEO campaign ensures that your website is always visible and at the top of the search results, maximizing your website traffic, sales and customers.

We will get you found online!

There are hundreds of factors that search engines use  to determine a website’s ranking in search engines. At Widget, it’s our mission to generate the most effective search engine results for our clients. Our team of SEO consultants and have years of experience in best-practice search engine optimisation and monitor the latest search engine developments and trends. We work only with white-hat (valid) SEO techniques to build long-term search engine rankings. We have helped Australian businesses reach the top of the search engines.

Why use SEO?

SEO is the most cost-effective method of generating sustainable traffic to your website. Unlike pay per click (PPC), where you need to pay to receive clicks and visitors to your website, SEO is completely free and lasts for the long-term. SEO is no easy task and is considered to be a long-term business strategy, however once right, it can have a lasting impact on your website traffic and business bottom-line.

Our SEO methodology

The underlying objective of SEO, is to identify key terms that your customers are searching for, and ensure your website contains, and is relevant to these keywords. Relevancy is effected by the quality of your website’s content and the number and quality of links that your website receives from other websites (backlinks). Every Widget website is built with SEO best-practices in mind. We offer professional copywriting to improve customers’ website content and our SEO team are experienced in finding the best backlinks for each individual business.

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Other Services


Web Design

Everything we do is designed to help you as a business owner, succeed online. We are passionate about sharing our experience, wisdom and love for the internet to help you have the best website possible.
We started our business to help people understand how they can easily have an excellent online presence and use it to take the pressure off growing their business through harnessing the power of the internet.
A good web design can increase your leads and we know that having a great design is an essential part to online success. More people will trust a website that looks great and flows organically more than an interface that hasn’t had thought put into it. That’s where we come in.

Website Optimisation

Website optimisation speeds up slow web sites, increases website traffic, and improves conversion rates. Our web optimisation services increases your website rankings and ultimately increases your ROI.

Web Hosting

100% Australian hosting and support for the life of your website.
We care about your website, even after it’s gone live. With secure web hosting and technical support included with every Widget website, you can be sure that your website is available to your visitors anywhere, anytime.

Mobile Marketing

Mobile devices have become an integral part of our lives. In fact, 44% of cellphone owners sleep with their phones next to their beds so they won’t miss a thing. As a marketing channel that commands plenty of dedicated attention, it’s vital that your company understands how to effectively market on mobile. Mobile is quite possibly the most personal channel that exists. At Widget we can help you navigate through this complex channel.

Video Marketing

This year has been called “The Year of Video Marketing,” at Widget we can help you find new, inventive ways to use the medium to reach customers. Videos stand out on social media, giving your customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, a customer can get the information he needs about a business through a short, visually-appealing video.
It is important to carefully craft a strategy for your video-marketing activities to maximize your reach.

Analytics

Web analytics is not just a tool for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of your website. At Widget we will consult with you in the use of Web analytics applications. Web analytics provides critical information about not only number of visitors to a website but the consumer interactions and behaviors while navigating the content of your site.