Search Engine Optimisation – SEO – What is it and why do I need it?
Simply put SEO (Search Engine Optimisation) is one of the methods used to market your company online. At Widget, we do our best to take your company further up Google’s rankings using SEO. In essence, SEO allows your potential and current customers to find your company on Google faster.
Potential customers find businesses (like yours) through the search engines. A targeted and effective SEO campaign ensures that your website is always visible and at the top of the search results, maximizing your website traffic, sales and customers.
We will get you found online!
There are hundreds of factors that search engines use to determine a website’s ranking in search engines. At Widget, it’s our mission to generate the most effective search engine results for our clients. Our team of SEO consultants and have years of experience in best-practice search engine optimisation and monitor the latest search engine developments and trends. We work only with white-hat (valid) SEO techniques to build long-term search engine rankings. We have helped Australian businesses reach the top of the search engines.
Why use SEO?
SEO is the most cost-effective method of generating sustainable traffic to your website. Unlike pay per click (PPC), where you need to pay to receive clicks and visitors to your website, SEO is completely free and lasts for the long-term. SEO is no easy task and is considered to be a long-term business strategy, however once right, it can have a lasting impact on your website traffic and business bottom-line.
Our SEO methodology
The underlying objective of SEO, is to identify key terms that your customers are searching for, and ensure your website contains, and is relevant to these keywords. Relevancy is effected by the quality of your website’s content and the number and quality of links that your website receives from other websites (backlinks). Every Widget website is built with SEO best-practices in mind. We offer professional copywriting to improve customers’ website content and our SEO team are experienced in finding the best backlinks for each individual business.