Online Marketing


Online Marketing is today’s most popular method of marketing ahead of Television, Radio and Print. Are you as a company – engaging with your online customer?

We can help you reach your target customer. Industry research combined with targeted analysis of all the potential online mediums will enable Widget to deliver results.

What is online marketing?

Whilst social media has had a surge in popularity over recent years, email marketing remains one of the highest ROI and most measurable tools available for businesses and marketers. Yet its most often under utilised. When was the last time you sent an email to your database? Do you even have a database? We have several techniques we can implement depending on what stage you are at to ensure you’re making the most of this key online marketing tool.

Our Email Marketing Techniques

Whether you are looking to grow your database, or wanting to create regular engagement we tailor a strategy to your specific needs. With services such as lead generation, lead nurturing, regular communication plans, as well as cart abandonment among others, we’re able to incorporate an email marketing strategy to not only increase traffic but increase leads and conversions for your business as well.

Finding Your Voice

As with all marketing, email marketing starts with a strong brand identity and voice. For this reason your we will work closely with you to devise a strategy and design for your email campaigns that resonates with these elements. Don’t worry if you aren’t sure what you’re going to say to your database, we help you devise a strategy for this as well!

Regular Communication

Every business is different and so is every audience. Understanding your business and your audience is the first step in any marketing campaign but is even more important when it comes to getting traction with an email marketing campaign. We work closely with you to tailor a strategy that regularly engages your audience, and we incorporate a full service approach. From the strategy to the design, the content and most importantly the schedule, we work with you on every element of your email marketing campaign. And we provide you with a monthly report so you have complete visibility.

We’re firm believers that every business should incorporate email in their overall online marketing strategy, however it is often most successful when supported by other techniques. Content marketing and social media all go hand in hand with email marketing. For the best possible results for your online marketing we recommend you speak with one of our experts to tailor a marketing strategy specific to your needs. Contact us for a free, no obligation consultation.

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Other Services

Web Design

Everything we do is designed to help you as a business owner, succeed online. We are passionate about sharing our experience, wisdom and love for the internet to help you have the best website possible.
We started our business to help people understand how they can easily have an excellent online presence and use it to take the pressure off growing their business through harnessing the power of the internet.
A good web design can increase your leads and we know that having a great design is an essential part to online success. More people will trust a website that looks great and flows organically more than an interface that hasn’t had thought put into it. That’s where we come in..

Website Optimisation

Website optimisation speeds up slow web sites, increases website traffic, and improves conversion rates. Our web optimisation services increases your website rankings and ultimately increases your ROI.

Web Hosting

100% Australian hosting and support for the life of your website.
We care about your website, even after it’s gone live. With secure web hosting and technical support included with every Widget website, you can be sure that your website is available to your visitors anywhere, anytime.

Mobile Marketing

Mobile devices have become an integral part of our lives. In fact, 44% of cellphone owners sleep with their phones next to their beds so they won’t miss a thing. As a marketing channel that commands plenty of dedicated attention, it’s vital that your company understands how to effectively market on mobile. Mobile is quite possibly the most personal channel that exists. At Widget we can help you navigate through this complex channel.

Video Marketing

This year has been called “The Year of Video Marketing,” at Widget we can help you find new, inventive ways to use the medium to reach customers. Videos stand out on social media, giving your customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, a customer can get the information he needs about a business through a short, visually-appealing video.
It is important to carefully craft a strategy for your video-marketing activities to maximize your reach.

Analytics

Web analytics is not just a tool for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of your website. At Widget we will consult with you in the use of Web analytics applications. Web analytics provides critical information about not only number of visitors to a website but the consumer interactions and behaviors while navigating the content of your site.